After branching out into the world of craft and introducing 440ml canned ranges into our repertoire, we started to see a shift in the beer world. The new craft scene that we’d now bulldozed through felt modern, new-age, and funky. We took the opportunity to experiment with new designs, naming conventions, and tried to diversify the Brewery’s creations beyond English-style ales. Sonnet 43 felt almost too traditional for what we’d evolved into, and whilst we love our roots and look back on them with nothing but fondness, it was time to get a new haircut and hang with the cool kids. Cue a totally different logo, as always, for the love of beer. Mark felt that “This new range has given us a renewed vigour and real spark of creativity in our new hop-forward batches.” He wasn’t wrong.